Pop-Up Retail And The Beach On 8th Street
Recently we were introduced to an up-to-the-minute idea that mixes the remains of the old, pre-recession good times with some tricks of the new century. The name of this game is pop-up retail. And it’s happening on 8th Street.
The old temporary concept store (think Christmas tree stands) has grown new legs with the spread of social media. Throw in the growth of Internet shopping and the ability of smart phones to take credit card sales and, voila: pop-up retail stores are now overnight happenings.